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301 redirect

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Post by hariandro Thu Mar 16, 2017 5:13 pm

You should use a 301 redirect if a web page you remove has a suitable alternative page on your web site. If there is no suitable page (“suitable” here means a page with very similar content), then 404 the page. And remember to customize your 404 page to help people find useful links and information there so they stay in your sales funnel, for instance.
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